Every year brings new features and new formats, but the biggest shifts are in how people use social platforms. Here is what we are seeing across our clients’ channels in Qatar and the GCC.
1. Social is the new search
More people now search TikTok and Instagram before Google when looking for restaurants, shops and experiences. Captions, on-screen text and keywords matter more than ever.
2. Creators over ads
Audiences trust people more than logos. Campaigns built with creators — and shot in their style — consistently beat polished ads on cost per result.
3. Lo-fi and hi-fi together
The best-performing brands mix cinematic hero content with quick, authentic phone-shot moments. One builds the brand, the other builds the relationship.
4. Bilingual by default
Arabic and English content side by side is now the norm. Subtitles, dual captions and native Arabic voice-overs widen reach without splitting your budget.
Consistency beats virality. Show up every week and your audience will start to look for you.
